"Marketing Incentive" under the "Handloom Marketing Assistance" Component of the National Handloom Development Programme

What is "Marketing Incentive" under the "Handloom Marketing Assistance" Component of the National Handloom Development Programme?

The scheme aims to develop and promote marketing channels for handloom products to bring greater visibility to the sector and ensure commensurate remuneration to weavers. It provides Marketing Incentive to eligible handloom agencies for creating conducive conditions for marketing handloom products.

Benefit

> **Financial Assistance Structure** - Marketing Incentive Rate: 10% on average sales of handloom products of the last 3 years. - State Level Organizations: Maximum ₹100.00 lakh (Central Government share). - Primary Level Organizations: Maximum ₹15.00 lakh (Central Government share). > **Category-wise Maximum Caps** - State Level Organizations (Handloom Corporations, Apex Cooperative Societies, National Level Handloom Organizations): ₹1,00,00,000/- Central Government share. - Primary Handloom Weavers Cooperative Societies, Producer Companies, Self Help Groups, Joint Liability Groups, Federations and Other Eligible Handloom Entities: ₹15,00,000/- Central Government share. > **Financial Assistance Sharing** - General Cases: 50:50 sharing between Government of India and State Government. - National Level Handloom Organizations/Societies: Entire assistance borne by Government of India. - Benefit Distribution: 10% benefits shared equally between Organizations and Member Weavers through Direct Benefit Transfer. > **Mode and Frequency of Disbursement** - Marketing Incentive will be given maximum for 3 years during the scheme period of 5 years. - Release through Direct Benefit Transfer mechanism. - Nodal Agency must release amount to eligible handloom agencies and their member weavers within 7 days of receipt. > **Conditions for Availment/Continuation** - Amount to be used towards activities that attract consumers to gear up overall sales of handloom goods. - Enable handloom agencies

Level

Central

Ministry / Dept.

Ministry Of Textiles

Benefit type

cash

Key eligibility

The applicant must be one of the following: - Handloom agencies including State level organizations such as Handloom Corporations, Apex Cooperative Societies and National Level Handloom Organizations, Primary Handloom Weavers Cooperative Societies, Producer Companies, Self Help Groups, Joint Liabili

Last verified

Recently

Benefits

> **Financial Assistance Structure** - Marketing Incentive Rate: 10% on average sales of handloom products of the last 3 years. - State Level Organizations: Maximum ₹100.00 lakh (Central Government share). - Primary Level Organizations: Maximum ₹15.00 lakh (Central Government share). > **Category-wise Maximum Caps** - State Level Organizations (Handloom Corporations, Apex Cooperative Societies, National Level Handloom Organizations): ₹1,00,00,000/- Central Government share. - Primary Handloom Weavers Cooperative Societies, Producer Companies, Self Help Groups, Joint Liability Groups, Federations and Other Eligible Handloom Entities: ₹15,00,000/- Central Government share. > **Financial Assistance Sharing** - General Cases: 50:50 sharing between Government of India and State Government. - National Level Handloom Organizations/Societies: Entire assistance borne by Government of India. - Benefit Distribution: 10% benefits shared equally between Organizations and Member Weavers through Direct Benefit Transfer. > **Mode and Frequency of Disbursement** - Marketing Incentive will be given maximum for 3 years during the scheme period of 5 years. - Release through Direct Benefit Transfer mechanism. - Nodal Agency must release amount to eligible handloom agencies and their member weavers within 7 days of receipt. > **Conditions for Availment/Continuation** - Amount to be used towards activities that attract consumers to gear up overall sales of handloom goods. - Enable handloom agencies

Eligibility

Documents Required

How to Apply

1. Step 1: Offline application — step 1

   For State Level and Primary Level Organizations

2. Step 2: Offline application — step 2

   Step 1: Prepare Claim Documentation

3. Step 3: Offline application — step 3

   Compile sales bills/invoices, yarn purchase bills, and average sales turnover details for the last 3 years ensuring Goods and Services Tax compliance.

4. Step 4: Offline application — step 4

   Step 2: Complete Application Form

5. Step 5: Offline application — step 5

   Fill the prescribed proforma (Annexure - B8) with all required details including sales data and beneficiary information.

6. Step 6: Offline application — step 6

   Step 3: Submit to State Government

7. Step 7: Offline application — step 7

   Submit the completed Marketing Incentive claim to the concerned State Government with all supporting documents.

8. Step 8: Offline application — step 8

   Step 4: State Government Verification

9. Step 9: Offline application — step 9

   State Government will verify claims, ensure matching contribution availability, and complete prescribed certificates (Annexure - B9).

10. Step 10: Offline application — step 10

    Step 5: State Level Project Committee Recommendation

11. Step 11: Offline application — step 11

    Obtain recommendations from State Level Project Committee for the Marketing Incentive claims.

12. Step 12: Offline application — step 12

    Step 6: State Government Consolidation

13. Step 13: Offline application — step 13

    State Government prepares consolidated statement, sanction order for state share release, and certificate as per Annexure - B10.

14. Step 14: Offline application — step 14

    Step 7: Nodal Agency Identification

15. Step 15: Offline application — step 15

    State Government identifies suitable nodal agency for fund aggregation and onward release to eligible agencies.

16. Step 16: Offline application — step 16

    Step 8: Forward to Development Commissioner (Handlooms)

17. Step 17: Offline application — step 17

    State Government forwards verified claims to Office of Development Commissioner (Handlooms) with all required documentation.

18. Step 18: Offline application — step 18

    Step 9: Central Government Processing

19. Step 19: Offline application — step 19

    Office of Development Commissioner (Handlooms) processes claims and releases Central Government share to identified Nodal Agency.

20. Step 20: Offline application — step 20

    Step 10: Fund Distribution

21. Step 21: Offline application — step 21

    Nodal Agency releases amount to eligible handloom agencies and their member weavers through Direct Benefit Transfer within 7 days of receipt.

22. Step 22: Offline application — step 23

    For National Level Handloom Organizations

23. Step 23: Offline application — step 24

    Step 1: Direct Application Preparation

24. Step 24: Offline application — step 25

    Prepare Marketing Incentive claim with all supporting documents and prescribed proforma (Annexure - B8).

25. Step 25: Offline application — step 26

    Step 2: Submit to Development Commissioner (Handlooms)

Sources & References

• Official scheme website ↗
• Source record ↗
• Information is summarised from official government sources. Verify all details on the official website before applying.