Marketing Development Assistance Scheme

What is Marketing Development Assistance Scheme?

The Marketing Development Assistance (MDA) Scheme under the Overseas Promotion & Publicity (OPP) Scheme aims to support the promotion and marketing of Indian tourism in overseas markets.

Benefit

**For Tourism Service Providers** Financial support for study tours, and participation in travel shows/exhibitions/road shows in overseas markets (organized by the Ministry of Tourism) will be provided up to a maximum of ₹3,50,000/- per case/tour. **Sr. No.** **Particulars** **Extent of Support** 1Economy class airfare for travel between India to another country and from there to a group of countries by air/rail.90%2Cost of built-up/furnished stall, electricity and water charges, participation fee, etc., at travel fair/exhibitions held overseas.90%3Lodging expenses on overseas tour Max. 5 nights with an upper ceiling of room rate at ₹10,000/- per night. **For Tourism Departments of State Governments / UT Administrations** Financial support for participation in overseas travel shows and exhibitions will be provided as follows: **Sr. No.** **Particulars** **Extent of Support**1. Cost of built-up/furnished stall, electricity and water charges, participation fee, etc., at travel fair/exhibitions held overseas.Overall ceiling of ₹3,50,000/-. 2. Since, the representatives of State Govts and UTs are provided TA/DA by the States/UTs, the provisions of financial assistance towards international air fare and lodging are not applicable to them. **For Tourism Service Providers /Tourism Departments of State Governments / UT Administrations** Financial support for online promotion of tourism destinations and products in overseas markets, including digital content creation, will cover 50% o

Level

Central

Ministry / Dept.

Ministry Of Tourism

Benefit type

cash

Key eligibility

1. The tourism service providers should be travel agents, inbound tour operators, tourist transport operators, classified hotels, classified bed & breakfast units, classified home stays, classified motels, guest houses & tented accommodation units, standalone restaurants, convention centers, and onl

Last verified

Recently

Benefits

**For Tourism Service Providers** Financial support for study tours, and participation in travel shows/exhibitions/road shows in overseas markets (organized by the Ministry of Tourism) will be provided up to a maximum of ₹3,50,000/- per case/tour. **Sr. No.** **Particulars** **Extent of Support** 1Economy class airfare for travel between India to another country and from there to a group of countries by air/rail.90%2Cost of built-up/furnished stall, electricity and water charges, participation fee, etc., at travel fair/exhibitions held overseas.90%3Lodging expenses on overseas tour Max. 5 nights with an upper ceiling of room rate at ₹10,000/- per night. **For Tourism Departments of State Governments / UT Administrations** Financial support for participation in overseas travel shows and exhibitions will be provided as follows: **Sr. No.** **Particulars** **Extent of Support**1. Cost of built-up/furnished stall, electricity and water charges, participation fee, etc., at travel fair/exhibitions held overseas.Overall ceiling of ₹3,50,000/-. 2. Since, the representatives of State Govts and UTs are provided TA/DA by the States/UTs, the provisions of financial assistance towards international air fare and lodging are not applicable to them. **For Tourism Service Providers /Tourism Departments of State Governments / UT Administrations** Financial support for online promotion of tourism destinations and products in overseas markets, including digital content creation, will cover 50% o

Eligibility

Documents Required

How to Apply

1. Step 1: Online application — step 1

   Prior Approval:

2. Step 2: Online application — step 2

   Step 01: The TSP/SG/UT shall obtain Prior Approval from the Ministry of Tourism, Government of India, before undertaking a tour overseas.

3. Step 3: Online application — step 3

   Step 02: The applicants download the prior approval application form Annexure-I .

4. Step 4: Online application — step 4

   Step 03: In the application form, fill in all the mandatory fields, and attach copies of all the mandatory documents (self-attest, if required).

5. Step 5: Online application — step 5

   Step 04: Submit the duly filled and signed application form at least 21 days before the tour to the Assistant Director General (Overseas Marketing) via email at [email protected].

6. Step 6: Online application — step 7

   Reimbursement Claims:

7. Step 7: Online application — step 8

   After undertaking the tourism promotional activity/tour abroad for which Prior Approval had been accorded by the Ministry of Tourism the Tourism Service Provider / State Govt./ UT Administration will apply to reimbursement/claim.

8. Step 8: Online application — step 9

   Step 01: The applicants download the claim application form Annexure-II, III & IV .

9. Step 9: Online application — step 10

   Step 02: In the application form, fill in all the mandatory fields, and attach copies of all the mandatory documents (self-attest, if required).

10. Step 10: Online application — step 11

    Step 03: Submit the duly filled and signed application form within 45 days of completion of the activity to the Assistant Director General (Overseas Marketing), Ministry of Tourism via email at [email protected].

11. Step 11: Online application — step 13

    NOTE: Submission of claims in physical form will not be accepted.

Sources & References

• Official scheme website ↗
• Source record ↗
• Information is summarised from official government sources. Verify all details on the official website before applying.